Salon Craze

About Us

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Our Team

Alicea Brown

Owner / CEO

Augusta, Arkansas native, Alicea Brown, is no stranger to hair beautification with over 20 years of experience. While attending Bald Knob High School, Alicea attended Searcy Beauty School, after graduation she relocated to Northwest Arkansas to attend University of Arkansas in the field of Business and Computer Information System. Alicea decided to make a permanent career in the beauty industry after graduating Fayetteville Beauty School. Alicea went on to collaborate her education from the University of Arkansas and Beauty School and opened Salon Craze in 2008.


Alicea specializes in precision cutting, color corrections, keratins, natural haircare, short cuts, relaxers, design styling, extensions, and healthy hair methods. Inspired by her artistic vision and impeccable attention to detail, Alicea enjoys working with clients to come up with styles individualized to their needs. A master of her craft, she keeps up with the latest techniques and hair trends as they appear on the fashion scene. She received her Redken Masters Specialist Certification in 2010. She continues to improve her skills through master training with elite educators at the Redken Exchange in NYC. Alicea has years of experience using Schwarkopf color as well.


Alicea is also a proud mother to four beautiful children, Eden (5), Seth (11), Zion (13) and Samantha (24) and proud devoted wife to Donald “Bubba” Brown. Alicea is grateful to her family, staff, and clients for their continuous love and support.


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Robert Edmisten

Robert holds over 30 years of experienc in the hair industry. He is an absolute master at his craft. Robert former owner of Odyssey Salon has managed over 40 stylist in career span. Robert Edmisten is a color specialist with Redken of 5th Avenue. To schedule an appointment with him click the link below.

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Summer Uthe

Summer began her barber career in Wichita, KS, after graduating high school in 2008, she is definitely in a league of her own. Summer has taken master cutting classes in fading, military cuts, precision cuts for women, and color. She has perfected multitextural cutting for women and men. If you are in need of a family barber, edgy color, or a precise women's cut

schedule an appointment with Barber Summer.

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Kalecia Page

  • Kalecia Page is a Oklahoma native, whom curently resides in NWA. She came to Rogers to broaden her beauty career, outside of the country way of life and hair in Oklahoma, and she has loved every year of it! She has over 14 years of expertise in SoColor, Pravana, Redken, and yes Vivids colors. Kalecia's skill set for mermaid colors is like none other. 

Kalecia will be more than happy to schedule your next appointment.

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Eimi Hosteler

Eimi (pronounced AMY) is no stranger to the beauty industry by far. She is superb at short cuts, split end repair on long hair, facial waxing, and Japanese straigheners. Eimi has sharpen her craft for over seven years. She loves doing total make overs whether that is extreme blondes or beautiful brunette tones. Her brand color of choice is Pravana. 

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Mandy Burk

Mandy is a native of Rogers, she has been serving her clients for more than decade in the art of perming, cuts, colors, updos, and kids cuts. She absolutely loves educating her clients while helping them achieve their hair goals with thorough consultations.

To schedule an appointment, click the link below

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Natalie Ellington

Natalie, is a Northwest Arkansas native and graduate of Rogers High School in 2001. She attended Career Academy of Hair Design and has been in the industry since 2006. She is certified with Redken, Pravana, and PerfecTress extensions. Natalie is an artist at heart and strives to stay on top of the newest techniques to design and develop the best color cut and style to give her client the optimal results they are wanting to achieve.

To schedule an appointment, click the link below

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Casey Uthe

Casey Uthe was born and raised in Garden City, Kansas. He attended Old Town Barber & Beauty College in Wichita, Kansas. Casey has been a licensed barber for over 14 years. He has been cutting in NWA since 2011 . He specializes in providing quality hair cuts for men, women, and kids! His scheduled days of operation are Monday thru Friday 9-6.

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Professional Hair Stylists  commited to a better you inside and out. We care about our clients hair integrity as well as helping you feel as comfortable as possible.

Covid 19 Regulations

wear a mask, complete the sign in information, and you are well on your way to a safe beauty experience. 

      One Stop Shop

Come see what the hype is about. New hair and new wardrobe all in one location. We have clothes and accessories for every age group.